Has traditional marketing died a death? Or is it the undisputed champion?

Has traditional marketing died a death? Billboard that is advertising Coach fashion brand

Has traditional marketing died a death? Or is it the undisputed champion? Take a moment to think about the most-hyped marketing channel you know of. What are most companies or business owners, it’s fair to say, obsessed with? I’d say it’s social media, wouldn’t you agree? Tik Tok has taken the world by storm and… Continue reading Has traditional marketing died a death? Or is it the undisputed champion?

Brand positioning 101: a key part of your marketing strategy

Brand positioning 101: a key part of your marketing strategy Boots, Superdrug, Holland & Barrett – three health stores, but three very different brands and let’s face it, you probably have a favourite. Through positioning themselves in different ways, they have been able to differentiate from one another and shape how consumers perceive them. They… Continue reading Brand positioning 101: a key part of your marketing strategy

Top tips for writing a blog

Top tips for writing a blog Writing a blog post seems simple: you have an idea and you write the blog, job done. But the truth is, blogs are considered and can take a while to finalise. Let’s face it, writer’s block is an all too true reality!   When you’re writing a blog, it’s… Continue reading Top tips for writing a blog

Customer segmentation – the basics

Customer segmentation – the basics The explanation for segmenting your audience can be summarised perfectly in the saying “you can’t please everyone.”    Simply put, segmentation is the process of organising the whole market into smaller groups based on similar needs, characteristics, and aspirations. Logically, it would make sense that to generate the most awareness… Continue reading Customer segmentation – the basics

Integrated Marketing Planning – align those channels!

Integrated Marketing Planning – align those channels! An integrated marketing campaign is essentially ensuring that all of your channels (for example, email, social media, press, blogs, online content etc.) are working together to promote a consistent message to a specific audience segment.    In essence, you want to make sure that all of your channels… Continue reading Integrated Marketing Planning – align those channels!

How to get out of a content creation rut

How to get out of a content creation rut We’ve all been there, no matter how hard you try, you just cannot find the inspiration needed to create new, relevant pieces of content. It could be for social media, your next blog, email newsletter, an online resource, or something else. Sometimes, you have lots to… Continue reading How to get out of a content creation rut

Build a customer journey that converts

Build a customer journey that converts From the outside, a customer journey seems simple: a customer sees something and then, if they’re interested, they buy it. If only it was that straightforward! Think about it, how long does it take you to go from consideration to purchase? And perhaps more importantly, what are you doing… Continue reading Build a customer journey that converts

Email: the gold dust in your marketing plan

Email: The gold dust in your marketing plan Email marketing may not sound like the most integral element of your marketing plan, but its effectiveness is second to none. Not only does email marketing generate awareness of your organisation, but it is also effective in nurturing customer relationships to create leads. This blog provides a… Continue reading Email: the gold dust in your marketing plan