Blog – On The Dot Marketing

On The Dot Blog

Has traditional marketing died a death? Or is it the undisputed champion?

Brand positioning 101: a key part of your marketing strategy

Top tips for writing a blog - person typing at computer

Top tips for writing a blog

Customer segmentation - slice being cut out of whole cake

Customer segmentation – the basics

Integrated Marketing Planning - Danielle working at laptop

Integrated Marketing Planning – align those channels!

How to get out of a content creation rut - desk set up with flowers, gold lamp, books, laptop and glasses

How to get out of a content creation rut

Customer journey that converts - a person making payment in a coffee shop

Build a customer journey that converts

Email: The gold dust in your marketing plan. Danielle smiling and writing an email

Email: the gold dust in your marketing plan