Brand positioning 101: a key part of your marketing strategy

Brand positioning 101: a key part of your marketing strategy Boots, Superdrug, Holland & Barrett – three health stores, but three very different brands and let’s face it, you probably have a favourite. Through positioning themselves in different ways, they have been able to differentiate from one another and shape how consumers perceive them. They… Continue reading Brand positioning 101: a key part of your marketing strategy