Brand Strategy Archives | On The Dot Marketing

Marketing strategies for a new business

Marketing strategies for a new business Wondering where to start with building a marketing strategy for your new business? Follow this guide which breaks it down into easy-to-follow steps and explains why a considered approach is best. What is a marketing strategy & why do you need one? A strategy is a long-term, overarching plan… Continue reading Marketing strategies for a new business

Brand positioning: a key part of your marketing strategy

Brand positioning: a key part of your marketing strategy Boots, Superdrug, Holland & Barrett – three health stores, but three very different brands and let’s face it, you probably have a favourite. Through positioning themselves in different ways, they have been able to differentiate from one another and shape how consumers perceive them. They know… Continue reading Brand positioning: a key part of your marketing strategy