Has traditional marketing died a death? Or is it the undisputed champion?

Has traditional marketing died a death? Billboard that is advertising Coach fashion brand

Has traditional marketing died a death? Or is it the undisputed champion? Take a moment to think about the most-hyped marketing channel you know of. What are most companies or business owners, it’s fair to say, obsessed with? I’d say it’s social media, wouldn’t you agree? Tik Tok has taken the world by storm and… Continue reading Has traditional marketing died a death? Or is it the undisputed champion?

Top tips for writing a blog

Top tips for writing a blog Writing a blog post seems simple: you have an idea and you write the blog, job done. But the truth is, blogs are considered and can take a while to finalise. Let’s face it, writer’s block is an all too true reality!   When you’re writing a blog, it’s… Continue reading Top tips for writing a blog

Integrated Marketing Planning – align those channels!

Integrated Marketing Planning – align those channels! An integrated marketing campaign is essentially ensuring that all of your channels (for example, email, social media, press, blogs, online content etc.) are working together to promote a consistent message to a specific audience segment.    In essence, you want to make sure that all of your channels… Continue reading Integrated Marketing Planning – align those channels!

How to get out of a content creation rut

How to get out of a content creation rut We’ve all been there, no matter how hard you try, you just cannot find the inspiration needed to create new, relevant pieces of content. It could be for social media, your next blog, email newsletter, an online resource, or something else. Sometimes, you have lots to… Continue reading How to get out of a content creation rut