Has traditional marketing died a death? Or is it the undisputed champion?

Has traditional marketing died a death? Billboard that is advertising Coach fashion brand

Has traditional marketing died a death? Or is it the undisputed champion? Take a moment to think about the most-hyped marketing channel you know of. What are most companies or business owners, it’s fair to say, obsessed with? I’d say it’s social media, wouldn’t you agree? Tik Tok has taken the world by storm and… Continue reading Has traditional marketing died a death? Or is it the undisputed champion?

Customer segmentation – the basics

Customer segmentation – the basics The explanation for segmenting your audience can be summarised perfectly in the saying “you can’t please everyone.”    Simply put, segmentation is the process of organising the whole market into smaller groups based on similar needs, characteristics, and aspirations. Logically, it would make sense that to generate the most awareness… Continue reading Customer segmentation – the basics

Build a customer journey that converts

Build a customer journey that converts From the outside, a customer journey seems simple: a customer sees something and then, if they’re interested, they buy it. If only it was that straightforward! Think about it, how long does it take you to go from consideration to purchase? And perhaps more importantly, what are you doing… Continue reading Build a customer journey that converts