Marketing ideas for B2B tech businesses How should you market your business and offerings in a B2B (business to business) context? This alone can be challenging, but couple this with the fast-evolving sector that is the tech industry and you’ve got yourself a real challenge! This blog will help to explain how to keep on… Continue reading Marketing ideas for B2B tech businesses
Marketing strategies for a new business Wondering where to start with building a marketing strategy for your new business? Follow this guide which breaks it down into easy-to-follow steps and explains why a considered approach is best. What is a marketing strategy & why do you need one? A strategy is a long-term, overarching plan… Continue reading Marketing strategies for a new business
Is traditional marketing making a comeback? Take a moment to think about the most-hyped marketing channel you know of. What are most companies or business owners, it’s fair to say, obsessed with? I’d say it’s social media, wouldn’t you agree? Tik Tok has taken the world by storm and cast your mind back to recent… Continue reading Is traditional marketing making a comeback?
Customer segmentation – the basics The explanation for segmenting your audience can be summarised perfectly in the saying “you can’t please everyone.” Simply put, segmentation is the process of organising the whole market into smaller groups based on similar needs, characteristics, and aspirations. Logically, it would make sense that to generate the most awareness and… Continue reading Customer segmentation – the basics
Build a customer journey that converts From the outside, a customer journey seems simple: a customer sees something and then, if they’re interested, they buy it. If only it was that straightforward! Think about it, how long does it take you to go from consideration to purchase? And perhaps more importantly, what are you doing… Continue reading Build a customer journey that converts