Workshops

I know the importance of simplicity in a marketing strategy to support clients to build a powerful brand and become a magnet to their target audience.

 

My workshops are designed to help you get clear on your brand strategy – how you can stay true to your values, use these to differentiate in the market and appeal to lucrative target audiences.

 

Driven by results, insights and allowing data to lead the way to creative marketing solutions, you can fully rely on On The Dot to help your business to grow.

The Brand Clarity Workshop

WHO IT’S FOR

You’ve just started-up your business

…and need clarity in order to build your brand and start marketing it. You want a strong brand that resonates with your audience from the off-set.

You have a relatively new business

…and want to elevate your brand. You need it to be clear, consistent and to get your brand message across to cut through the market and see growth.

You’ve been running your business for a while

…and need a refresh and a re-think on your brand. You’ve hit a plateau and want to grow. You know there’s opportunity to grab so you need a kickstart!

What to expect

1. Questionnaire
For you to fill in to gather initial thoughts and ideas on your brand purpose (including your vision, mission, values and goals), target audience, brand positioning (where you fit within the market, your competitive advantages and any unique selling points) and finally, your brand personality (how this can all be brought to life through visuals and communications).
2. Discovery Call
For me to understand what you are looking to achieve and why you need brand clarity. We’ll discuss the current status of your brand, any strengths, opportunities, threats and weaknesses. (In a group for the group workshop, on a 1-2-1 basis for the bespoke workshop).
3. One Day Workshop
Where I will take into account all of the ideas we have discussed on our call and within the questionnaire. We will work through several exercises and mind-mapping sessions to become clear on your brand purpose, target audience, brand positioning and brand personality. You’ll leave feeling energised, motivated and clear on how you can communicate the best parts of your business to an ideal audience.
4. Brand Clarity Pack
In which I will summarise the outputs of our workshop for you to refer to and use in all of your future marketing. Your guide to powerful, consistent, pack-a-punch branding!
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The Investment

Group workshop – you’ll be put into a group with 4 people also looking to elevate their brands
– £319 – dates coming soon!

Group workshop plus an hour-long 1-2-1 session with me, and completed action plan document to help bring your brand to life
– £449 – dates coming soon!

1-2-1 bespoke workshop for your business
– From £869 for a day session – get in touch and we can arrange a date to suit us both


The group workshops are not personalised as per the 1-2-1 bespoke workshop and rely upon you completing questionnaires and mind-mapping templates provided, with my guidance and the support of the group. I will be a facilitator in this instance, so you will get all of the materials mentioned in ‘what to expect’ but will need to complete them yourself during the workshop.


If you add on a 1-2-1 session with me, we can develop an action plan off the back of the workshop to help you bring your brand strategy pack to life through specific marketing activity.

The Customer/Client Magnet Workshop

WHO IT’S FOR

You want customers to be desperate to buy from you and clients to be desperate to work with you.
You want to attract customers/clients then keep them loyal to you.
You need to be clearer on what your customers/clients want.
You need to build better customer/client relationships.
You need to know what messages to send your customers/clients and via which marketing channels.
You want a dazzling marketing strategy that brings your brand to life, resonates with your audience and converts them into customers and clients.
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What to expect

1. Questionnaire
For you to fill in to gather initial thoughts and ideas on your customers/clients, who they are, what their needs/desires and fears/problems are, how you can add value to their lives, where they are active online, and what kinds of marketing and messages they are receptive to.
2. Discovery Call
For me to understand what you are looking to achieve and why you need to acquire new customers/clients and/or retain them. We’ll discuss the current status of your brand and business, any strengths, opportunities, threats and weaknesses. (In a group for the group workshop, on a 1-2-1 basis for the bespoke workshop).
3. One Day Workshop
Where I will take into account all of the ideas we have discussed on our call and within the questionnaire. We will work through several exercises and mind-mapping sessions to become clear on who your ideal target audience is, what motivates them to buy, the messaging and marketing channels that will make them want to buy from you, which messages are suited to which channels for maximum effect. All this will be pulled together in a customer journey timeline to capture their attention, convert them and keep them buying from you.
4. Customer/Client Magnet Pack
In which I will summarise the outputs of our workshop for you to refer to and use in all of your future marketing. Your guide to powerful marketing that converts potential customers and clients into loyal ones!
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Next

The Investment

Group workshop – you’ll be put into a group with 4 people also looking to elevate their brands
– £319 – dates coming soon!

Group workshop plus an hour-long 1-2-1 session
– £449 – dates coming soon!

1-2-1 bespoke workshop for your business
– From £869 for a day session. Get in touch and we can arrange a date to suit us both

 

The group workshops are not personalised as per the 1-2-1 bespoke workshop and rely upon you completing questionnaires, mind-mapping and customer journey templates provided, with my guidance and the support of the group. I will be a facilitator in this instance, so you will get all of the materials mentioned in ‘what to expect’ but will need to complete them yourself during the workshop.

 

 

If you add on a 1-2-1 session with me, we can develop an action plan off the back of the workshop to help you bring your brand strategy pack to life through specific marketing activity

Further Support Options & Discounts

(For both workshops)

Add on access to me as your consultant for the month following the workshop – one hour call a week with summarised action plan
– £319

Want me to bring your ideas to life and take the pressure off delivering them?
Invest in the Customer/Client Magnet workshop plus package and save 10%