Marketing Workshops

Creating a clear blue-print for effective marketing – the first step before delivery.

Strategy sorted? Click here to get your communications out into the world. Otherwise, the below workshops will help you create a plan before you ‘go live’…

Brand Clarity helps you build an aspirational brand that is true to your values. You’ll leave with a brand strategy that resonates with customers. The foundation for building a successful marketing strategy.

Customer Magnet helps you build an effective customer journey including an acquisition and retention strategy. If you have a brand strategy, this is an ideal stepping stone to take customers from prospects to advocates.

Closer to Customers designs 2-3 personas to help you understand your target audience on a holistic level. The sister of the Customer Magnet Workshop – if you just need a deep dive on customers without the customer journey, this is for you.

Marketing Workshops

Creating a clear blue-print for effective marketing – the first step before delivery.

Strategy sorted? Click here to get your communications out into the world. Otherwise, the below workshops will help you create a plan before you ‘go live’…

Customer Magnet helps you build an effective customer journey including an acquisition and retention strategy. If you have a brand strategy, this is an ideal stepping stone to take customers from prospects to advocates.

Brand Clarity Workshop

Creating a brand strategy is critical to a successful customer journey, portraying your organisation consistently, and designing content that your audience can relate to. It should always be Step 1 of your overall marketing strategy.

WHO IT’S FOR

You’ve just started your business

and need clarity in order to build your brand and start marketing it. You want a strong brand that resonates with your audience from the off-set.

You have a relatively new business

and want to elevate your brand. You need it to be clear, consistent and to get your brand message across to cut through the market and see growth.

You’ve been running your business for a while

and need a refresh and a re-think on your brand. You’ve hit a plateau and want to grow. You know there’s opportunity to grab so you need a kickstart!

What to expect

1. Questionnaire

For you to fill in to gather initial thoughts and ideas on your brand purpose (including your mission and values), target audience, brand positioning (where you fit within the market - your USP) and your brand personality (bringing this all to life).

2. Discovery Call

For me to understand what you want to achieve and why you need brand clarity. We’ll discuss your completed questionnaire and the current status of your brand.

3. One Day Workshop

where I will review everything we have talked about so far. We will work through several exercises to become clear on your brand purpose, target audience, brand positioning and personality. You’ll leave feeling energised, with a clear brand strategy to that appeals to your ideal customers.

4. Brand Clarity Pack

in which I will summarise the outputs of our workshop. Think of this as the blueprint for your brand. A guide to pack-a-punch, consistent branding.

Already have a logo and other branding you like?

Don’t worry, the Brand Clarity workshop covers so much more than visual elements. We can work with existing branding to build a brand personality that connects with your audience.

The Investment

1-2-1 bespoke workshop for your business:
From £1050 for a day session. Get in touch and we can arrange a date to suit us both.

Please note – the Brand Clarity workshop does not include the creation of brand collateral such as a logo.

Need a logo or brand collateral? We can work with a designer to bring your brand to life. Bespoke-quoted in addition to the workshop.

Customer Magnet Workshop

Step 2 in the journey to an effective marketing strategy. Knowing what makes your customers tick unlocks the key to communications that engage them.

WHO IT’S FOR

You already have a brand strategy and need to bring it to life in the form of a customer journey and marketing communications.

You want customers to be eager to buy from you and clients to be eager to work with you.

You want to attract customers/clients then keep them loyal to you.

You need to be clearer on what your customers/clients want.

You need to build better customer/client relationships.

You need to know what messages to send your customers/clients and via which marketing channels.

You want a dazzling marketing strategy that brings your brand to life, resonates with your audience and converts them into customers and clients.

What to expect

1. Questionnaire

For you to fill in to gather initial thoughts and ideas on your customers/clients, who they are, what their needs are, how you can add value to their lives, where they are active online, and what kinds of messages they are receptive to. (If you have already completed the Brand Clarity workshop then we can skip this step.)

2. Discovery Call

for me to understand what you want to achieve and why you need to improve your customer journey. We’ll discuss your completed questionnaire and the experience you currently provide your customers with. (Again, if you have already completed the Brand Clarity workshop, we will skip this step.)

3. Half-Day Workshop

Where I will take into account all of the ideas we have discussed on our call and within the questionnaire. (Or the Brand Clarity workshop if you have completed this.) We will work through several exercises to get clear on who your ideal target audience is, what motivates them to buy, and the most effective messaging and marketing channels for them. All of this will be pulled together in a customer journey timeline to capture their attention, convert them and keep them buying from you.

4. Customer Magnet Pack

In which I will summarise the outputs of our workshop for you to refer to and use in all of your future marketing. Your guide to powerful marketing that converts potential customers and clients into loyal ones!

The Investment

1-2-1 bespoke workshop for your business:
From £695 for a half-day session. Get in touch and we can arrange a date to suit us both.

Closer to Customers Workshop

If you have more than one customer type, and want to explore their profiles in more detail. This is a spin-off from the Customer Magnet workshop. Whereas in that workshop we create one persona and design a journey for them, in Closer to Customers, we’ll develop several personas but skip the journey work.

WHO IT’S FOR

You want a clearer picture of your customers

so you can target them effectively

You need reassurance

on whether your current target market is right for your product/service

Your marketing could be performing better

and you want to resonate more with your audience

You haven't completed Brand Clarity or Customer Magnet workshops

we’ll have done this work in those sessions.

What to expect

1. Questionnaire

2. Discovery Call

For me to understand what you want to achieve and why you need to get closer to customers. We’ll discuss your completed questionnaire and the current status of your brand.

3. Half-Day Workshop

Where I will take into account all of the ideas we have discussed on our call and within the questionnaire. We will work through several exercises to build 2-3 personas (profiles) for your key customers.

4. Closer to Customers Pack

in which I will put your 2-3 customer personas down on paper for your reference. Every time you need to make a decision, refer to this for the answer to ‘what would my customers want?’.

The Investment

1-2-1 bespoke workshop for your business:
From £695 for a half- day session. Get in touch and we can arrange a date to suit us both.

Further support options

Add on access to me as your consultant for the month following the workshop – one hour call a week with summarised action plan

£400